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What I often suggest to companies that approach 8th Light wanting to do a big rewrite is to instead start a new or derivative product. This new product, unencumbered by having to satisfy customers in the existing market, can develop a streamlined and fit-for-purpose solution to take on the new market. The new application can have all of the rapid development advantages that a competitive product would have entering the market, while at the same time being able to build on top of the product knowledge that the company’s team already possesses.